When 16 year old Evelyn's YouTube channel starts to grow, she starts to get sucked more and more into internet fame. But when she tries the "24 hours challenge" at Sephora with on again off again boyfriend Jake, things get complicated - both on and off camera. What will she do? Who will help her in this time of need? and most of all, why is Jake spending so much time swatching the matte lipsticks?