The Art of the Blurb: How to Hook Readers with a Compelling Story Summary" The blurb is an essential element of any book marketing campaign. It's the short summary of the story that appears on the back cover or the book's online product page, and it's designed to hook readers and make them want to read more. Crafting a compelling blurb is an art that takes time and effort, but it's a skill that every author needs to master. In this article, we'll explore the art of the blurb and provide tips on how to hook readers with a compelling story summary.