Discover how to ensure that your organisation has the best and most effective spokesperson. Explore the article to find out more.
In my experience, many businesses simply assume that whoever is in charge is their spokesperson, but sometimes this is a mistake. The person who represents your organization shouldn't be chosen by default, but should rather be mindfully considered and actively selected.
This process should take place far in advance of any communications crisis that would require a spokesperson to serve in that capacity. Finding the right spokesperson for your organization can be straightforward, but only if approached proactively according to the following best practices.All Rights Reserved