Retail Merchandising Expectations vs Reality

Retail Merchandising  is the process that aids retail stores sell their products. If you wish to make this process successful, you must choose products that will attract customers, while promoting and pricing them in ways that will boost sales. However, since the skyrocketing of e-commerce websites, brick-and-mortar stores are trying to leverage the unique benefits of old fashioned, in-person shopping through analytics.

With the integration of analytics and other digital solutions, merchandising in retail is always evolving. However, merchants need to do more to fulfill customer needs. Against this backdrop, merchandising is finding itself at a critical inflection point as many are struggling to meet customer expectations.

What is the Role of Automation in Retail Merchandising?

Some of the core merchandising responsibilities at leading retailers can be entirely automated. The time spent creating manual reports can be offset through automated predictive analytics. Tasks such as sourcing and negotiations will require a human touch, but they can be adequately supported with standardized tools backed by insights based on external and internal data points and real-time analytics to make better decisions.

The Impact of Merchandising Analytics on Retail Merchandising?

With retailers will be able to make informed decisions, at tactical and strategic levels. The solutions offered by global analytics firms help retailers improve storefront layout and merchandise assortment, optimize promotions and markdowns, track new product performance, and improve margins. You will get pertinent information to improve store performance and prepare a strategic plan.

Why Should Merchandising Companies Adopt a Customer-focused Approach?

To engage customers across various formats, it is important to adopt a unified, omnichannel, and customer-centric approach. Today shoppers are not sticking to a single channel, as a result, retailers need to find ways to guarantee different business units and functions work together towards a more unified customer experience.

Customers today expect uniformity across channels but appreciate variation when there is a justification.

The Importance of Digitizing Physical Stores?

To fulfil customer expectations, it is important for stores to digitize their offerings and operations since we are living in an always-on, whatever-you-want world.

The interactions customers have on various digital platforms have rewritten the rules of the customer decision journey. Shoppers today have become accustomed to a greater level of choice, convenience, and user-friendliness. The use of numerous online-only features — such as product reviews, personal recommendations, enormous product assortments, and availability has given shoppers the authority to make buying decisions on their own terms.

Brick-and-mortar retailers today face daunting competition from e-commerce players, but they need not give up the battle. Through an in-depth understanding of their customers and using their assets to their advantage, retailers can adopt strategies that engage customers in the digital age. is helping retailers by offering them the most sophisticated analytics products.