The first step to a predictable pipeline is knowing your numbers . Without this, you're toast (seriously burnt toast).
You gotta know exactly:
How many deals you need to closeProposals you gotta send outMeetings you need to bookLeads you gotta generateTraffic you need to bring in
Then, here's the kicker: Plan for 10-15% MORE than those numbers (This lets you pick the best clients, like picking the best cherries on the tree).
Next up, it's strategy time - both short-term and long-term . Why both? Think of it like food - you need some for now (short-term) and some for later (long-term).
Short-term strategies
Examples of short term strategies:
- Paid Search Ads
- Paid Social Ads
- Cold Email Outreach
- Cold LinkedIn Outreach
Long-term strategies
Examples of long term strategies:
- SEO
- Building a Personal Brand
- Building a Corporate Brand
- Content Marketing
- Building a Referral Network
Agencies Fail by Trying to Do Too Much at Once ♀️
They underestimate the hard work it takes to do each strategy well. You'll get way more traction focusing on mastering Paid Search Ads (like a laser beam ) than trying to juggle Ads, Social, and Cold Outreach at once (that's a recipe for dropping the balls ♀️).
Same goes for long-term - focus on ONE and REALLY nail it (like becoming a Content Marketing Ninja ).
Final Pipeline Thoughts (Super Important!):
Do BOTH short-term and long-term strategies!
Short-term only = hitting a wall (limited reach and budget).
Long-term only = running out of cash before you see results .
We'll talk about hiring the right people next to help you crush these goals!
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