You may be wondering which books da puppy is referencing. Well, wonder no more.
All books can be purchased through Amazon. If you use the link, the puppy will get a little kibble money. But of course you don’t have to (shniff, shows big puppy eyes, which of course is the image). The video is an interview with one of the authors listed below.
The easiest way for me to do this is to provide you with the ISBN-13 numbers for the books. These are those numbers you see on the back or inside cover of any book out there. Every website that sells books understands what an ISBN-13 is.
· Groundswell by Charlene Li and Josh Bernoff (ISBN-13: 9781422161982)
· Cognitive Surplus by Clay Shirky (ISBN-13: 9780143119586)
· Content Nation by John Blossom (ISBN-13: 9780470379219)
· Optimize by Lee Odden (ISBN-13: 9781118167779)
· The New Rules of Marketing and PR by David Meerman Scott (ISBN-13: 9781118488768)
· Web Analytics 2.0 by Avinash Kaushik (ISBN-13: 9780470529393)
· Social Media Marketing by Liana Evans (ISBN-13: 9780789742841) (I consider this book to be optional)
· The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Jake McKee, J. P. Rangaswami and Dan Gillmor (ISBN-13: 9780465024094) (Frankly, this book annoys the hell outta me, but it’s the granddaddy of all of this. Read to get an idea of the origins of this whole marketing movement, but otherwise it’s probably optional these days)
Did this chapter help you? Did it hold your interest? Do you want to see more? Then please ask questions in the comments section and vote! You know the puppy wants you to. ;)
CZYTASZ
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