Psychology Facts

▼ Colors ▼

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Color psychology is the study of how different colors affect human mood and behavior. It explores how colors can influence emotional responses, as well as how responses to color are affected by factors such as age and cultural background

Different topics that are of interest in this area include:

The meanings of colors

How colors impact physiological responses
Emotional reactions to color

Factors that impact color preferences

Cultural differences in the meanings and associations of different colors

Whether colors can impact mental health
How colors can influence behaviors

Ways that colors can be utilized to promote well-being

How colors can be used to improve safety and design more optimal home and work environments

》62-90% Of A First Impression Is Due To Colors.
Studies have concluded those who wear neutral colors such as black, white, and grey make few positive impressions when meeting others for the first time. Those who wear brighter more colorful clothes make friendlier impressions as well as closer bonds. It is also proven that when on a date women who wear red and men who wear blue create a stronger impression, usually leading to a second date, maybe even a third.

》Everyone Loves Blue!
Studies show that a colossal 40% of people consider blue their favorite color.

》Men And Women See Red Differently.
There is a gene that allows men and women to see red (shades of red) differently. The X chromosome is responsible for this difference. As women have two X chromosomes they have a greater ability to notice a larger scale of red shades. Whereas men only have one X chromosome, resulting in a decreased ability to notice the variety of shades of red.

》Fear Of Colors
Chromophobia or Chromatophobia is the phobia of colors/specific color. Though rare, chromophobia has been discovered to affect those who have a negative emotion or experience with a specific color.

》Chromotherapy is sometimes referred to as light therapy or colorology.
Colorology is still used today as a holistic or alternative treatment. In this treatment:

Red is used to stimulate the body and mind and to increase circulation.

Yellow is thought to stimulate the nerves and purify the body.

Orange is used to heal the lungs and to increase energy levels.

Blue is believed to soothe illnesses and treat pain.
Indigo shades are thought to alleviate skin problems.

》While more research is needed, a 2020 study suggested that chromotherapy may be an effective way to help combat feelings of compassion fatigue and post-traumatic stress in intensive care unit nurses.

》Colors And Feelings/Symbolisms

Red: Love, Warmth, and Comfort, Sensual, Confidence.

Blue: Creativity, Tranquility, Calmness, Sadness, Masculinity and many other associations.

Yellow: Warmth, Cheerful, Energy, Positivity, Sometimes even aggression

Green: Serenity, Optimism, Compassion, Symbol of all things 'Natural'

Purple: Associated with Wealth, Royalty, Wisdom, Mysterious.

Orange: Attention-grabbing, Energetic, Spiritual, Fascination Stimulation

Pink: Childish, Feminine, Vibrant, Euphoric

White: Truth, indifference, purity

Black: Noble, mysterious, cold

》One 2020 study that surveyed the emotional associations of 4,598 people from 30 different countries found that people commonly associate certain colors with specific emotions.
According to the study results:

Black: 51% of respondents associated black with sadness

White: 43% of people associated white with relief

Red: 68% associated red with love

Blue: 35% linked blue to feelings of relief

Green: 39% linked green to contentment

Yellow: 52% felt that yellow means joy

Purple: 25% reported they associated purple with pleasure

Brown: 36% linked brown to disgust

Orange: 44% associated orange with joy

Pink: 50% linked pink with love

》Existing research has found that color can impact people in a variety of surprising ways:

While-colored pills are associated with greater pain relief., while red pills are associated with having greater stimulant properties.

Red causes people to react with greater speed and force, something that might be helpful during athletic activities according to researchers.

Black-uniformed players are more likely to receive penalties in competitive sporting events.

》Color can play an important role in conveying information, creating certain moods, and even influencing the decisions people make. Color preferences also exert an influence on the objects people choose to purchase, the clothes they wear, and the way they adorn their environments.
So what's the bottom line? Experts have found that while color can have an influence on how we feel and act, these effects are subject to personal, cultural, and situational factors. More scientific research is needed to gain a better understanding of color psychology.